My collection contains many nice knives, but some of my most prized collectibles don’t have a sharp edge. This Spyderco Meerkat countertop display is a good example. It was designed to demonstrate the Meerkat’s phantom lock. To me, it shows more aspects of Spyderco’s philosophy than ‘just to show how the new phantom lock works’. In many ways, it’s a great piece of Spyderco history.
The Meerkat countertop display definitely shows its age in the fact that it was designed to be used in physical brick and mortar stores. Yes, kids, once upon a time you’d have to physically travel to a different building in order to see and buy goods. We used to call it a ‘shop’, and it they only sold knives, we called it a knifeshop. You never knew what you might find inside. Looking back, this was actually one of my favorite parts of going to a knifeshop. Without the benefit of the interwebs, a display like this would alert your customers to a brand new product. I realize this display might have also seen use at shows, but that doesn’t really make sense to me, as you’d have a Spyderco rep right there to show you how it works.
The display features a steel bug logo, that is held upright at a slight angle by two removable stands. In the middle of the bug plate, a little shelf displays the Spyderco Meerkat. The knife is almost fully functional. Almost, because the edge is missing. The Meerkat is tied to the display on a long chain. That way the Meerkat couldn’t accidentally ‘walk away’ with a ‘customer’. The chain is long enough to clip the knife to your pocket to test it out. The lock and clip are fully functional. Below the shelf is a little cardboard card with instructions, revealing the secret of the phantom lock. The entire unit can be taken apart into one flat package, making it easy to store or ship.
I like this display because it shows a few of Spyderco’s core principles. Innovation, since it supports a -then- brand new design with a lock nobody had ever seen before. Edge-u-cation, the primary function of the unit is to educate knife users and shop owners on the new phantom lock. Creative marketing, a secondary benefit of this display is that it is a fun way to also announce you have a brand new knife to offer. It also challenges customers to see if they can figure out the lock. Supporting dealers, it’s a challenge for many manufacturers to figure out a balance between supporting online and brick-and-mortar retailers. Spyderco has always been faithful to the brick-and-mortar stores that supported Spyderco, especially way back when Spyderco first got started.
That ‘new and wierd’ hole in the blade and clip on the handle, not even to mention the serrations on the blade, probably needed a LOT of edge-u-cation to -and support from- dealers. It was the brick-and-mortar stores that helped make Spyderco a success before the advent of the interwebs. This display must have been made in 2002, when the C64 Meerkat was introduced. At that time, the internet and buying knives online was already happening. That makes it all the more poignant that Spyderco made this display.
Today, this display is one of the pieces in my collection I’m the most proud of. I got it from a good friend who works for Spyderco, so it also symbolizes the family-aspect that I appreciate so much from Spyderco. I haven’t seen a second one, online or offline, but I’m sure there must be a few more floating around out there. If you love Spyderco and have chance to pick one up, do it, it’s a rare piece!